The Task
Brand identity creation
Technical setup
Community Building
Growth
The Brand
It all starts with a story.
The ethos of The Plug is that the founders saw how Cannabis culture was being robbed by corporations uninterested with the grassroots of the culture. The plug was created to represent a familiar person in the cannabis consumers life pre-legalization. This is why the logo was modelled after the familiar evil smile icon known to all. The company and the brand serve as a reminder for who we were pre-legalization.
The Technique
The Plug sought to implement the most frictionless medical sign up process in the Canadian Cannabis landscape. This involved integrating novel technologies into existing ecommerce solutions resulting in a truly unique user experience.
Community
Building
A sense of community is what builds long term value in online communities. We created both physical and online communities to drive value and growth for The Plug.
Growth
Ask about our proprietary growth methods for this nascent opportunity in the Cannabis sector
Contact